Leaves for the Village – A Journey to Rebuild a Loving Home in the Forests of Nam Trà My

Deep in the lush green forests of Nam Trà My, Quảng Nam, lies a small village called Lâng Loan, home to the Xơ Đăng ethnic people who live in harmony with nature. At the heart of this village once stood Nhà Quật – a communal house made of bamboo panels, forest vines, and palm leaves. It was the soul of the village. But over time, the thatched roof deteriorated, the structure weakened after countless storms. A piece of the village's memory and community seemed on the verge of being lost. Then came the campaign “Leaves for the Village” – a symbolic bridge that connected thousands of hearts from all over, coming together to rebuild this beloved home – not just with materials, but with love and empathy.

Nhà Quật – More Than a House, It’s the Village’s Heartbeat

To the Xơ Đăng community, Nhà Quật is far more than a structure. It is where traditional festivals are celebrated, literacy classes are held for children, and where elders gather to share stories of the land and forest. It is collective memory, a sacred space that connects people to their ancestors, to nature – and to one another.

The decay of Nhà Quật also marked the fading of a vibrant culture.

Leaves for the Village – When Tiny Leaves Come Together to Form a Shelter

Initiated by Nhà Chống Lũ and supported in communications by GDL JSC, the campaign called on the community to contribute "tiny leaves" – each act of kindness, every share, every donation – to come together and rebuild a “big roof” in the heart of the forest.

Campaign Results:

• Total funds raised: 15,300,000 VNDConverted into:

  • 84 rolls of forest vine rope

  • 55 bundles of palm leaves

  • 14 bamboo panel frames

  • 2 bamboo flooring units

Outreach Channels:The campaign was rolled out through 4 strategic posts across GDL JSC's community ecosystem:

• Việt Nam Ơi! community

• Ở Nhà Vui Thấy Bà! community

• Ghiền Đà Lạt community

• Ghiền Đà Nẵng community

Communication Impact:

• Reached nearly 500,000 users

• Hundreds of organic shares

• Numerous heartfelt and resonant comments

GDL JSC – Communication Fueled by the Heart of the Community

In this campaign, GDL JSC did not use paid ads, did not feature celebrities, and did not chase artificial virality. Instead, we did what we do best:

• Told a true story – in the community’s own voice.

• Sparked real inspiration – from everyday people with extraordinary hearts.

• Applied CBM – Community-Based Marketing to create organic, heartfelt ripple effects.

Why does CBM make a difference?

• Instead of buying attention, GDL JSC builds trust – something only possible through lasting community relationships.

• Instead of pushing information, we tell emotionally resonant stories – so that everyone feels part of the journey.

• Instead of chasing “reach”, we create emotional connection – a deeper, more sustainable and natural form of impact than any form of advertising.

GDL JSC – Real Value, Real Connections, Real Impact

At GDL JSC, we don’t believe communication is just about numbers. We believe in the power of authentic stories, genuine connections, and the impact that comes from a kind and honest heart.

If you are looking for:

• A sustainable communication solution

• A human-centered creative partner

• A trusted community ally

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GDL JSC is ready to walk alongside you – to craft campaigns that are not only successful, but also meaningful, and that spread community value far and wide.

Connect with GDL JSC: https://zalo.me/gdljsc